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Clients have included The U.S. Air Force, Comcast, Expedia Group, Microsoft, Google, and Audi.

Our trademarked Purpose Factor® system walks your clients through the Purpose Factor® Assessment and shows them how to leverage their unique Purpose in both life and work.

Never before has there been a complete assessment that combines personal Purpose discovery with action-oriented next steps—accessible right from their smart device.

That means you can guide your clients every step of the way. Answering their questions. Supporting their discovery. Empowering them with specific insights tailored just for them.

It’s time your clients step into their Purpose.

Purpose is the Factor that powers us all. It is what drives our motivation, our direction, and our focus. And yet for too long, Purpose has been left for the lucky and the few. Not anymore.

This the most advanced Purpose discovery tool ever built .

​We have developed the first of its kind purpose discovery system designed to be taken by anyone . We are on a mission to democratize purpose. This isn't just an assessment. This is a movement.

Purpose is the Factor that powers us all . It is what drives our motivation, our direction, and our focus. And yet for too long, Purpose has been left for the lucky and the few . Not anymore.

This the most advanced Purpose discovery tool ever built .

​We have developed the first of its kind purpose discovery system designed to be taken by anyone . We are on a mission to democratize purpose. This isn't just an assessment. This is a movement.

We have trained more than 100,000 individuals around the world on our proprietary methodology - designed with rapid clarity in mind. 

Unique Purpose Factor® combinations to help your clients uncover exactly what drives them.

This approach combines over ten years of qualitative and observational research on exactly what brings purpose to individuals.

We have trained more than 100,000 individuals around the world on our proprietary methodology - designed with rapid clarity in mind. 

Unique Purpose Factor® combinations to help your clients uncover exactly what drives them.

This approach combines over ten years of qualitative and observational research on exactly what brings purpose to individuals.

Wish your clients had a built-in blueprint for making better decisions? Look no farther than the Core Values & Beliefs in your Purpose Factor® Report. This complete system helps them identify what opportunities and relationships are most aligned with their Purpose. No more wondering what's important to them or second guessing what's in front of them. Discover their Core Values and see how they connect with your clients' role.

Wish your clients had a built-in blueprint for making better decisions? Look no farther than the Core Values & Beliefs in your Purpose Factor® Report. This complete system helps them identify what opportunities and relationships are most aligned with their Purpose. No more wondering what's important to them or second guessing what's in front of them. Discover their Core Values and see how they connect with your clients' role.

Have your clients ever wondered why some jobs or projects come effortlessly, while others feel unnecessarily difficult?

It all comes down to what’s called their Natural Advantage. When your clients understand their Natural Advantage, they work harder, work better, and work according to their Purpose.

The team has been featured in publications like Bloomberg, Forbes, SiriusXM, Success, Business Insider, and Fast Company.

We are the first purpose discovery assessment that links your exact Purpose to what you do every day.

We believe Purpose is not dependent on the job that you have. But we do believe that using your Purpose means leveraging your skills to help others. And that can only happen when we accurately identify what skills have you picked up through education and experience.

In other words, we want to get extremely specific about how you can best use your Purpose right now. We will also show you where to spend more time developing your skills to become invaluable wherever you go.

We are the first purpose discovery assessment that links your exact Purpose to what you do every day. 

You are a problem solver. We all are.

Most people will say their Purpose is to "help people." And although that's nice, it's not 100 percent correct. Your Purpose deserve more specificity.

Who are your people? How are you helping them? What are you helping them with?

This is where Pull-Passion comes in. Your Pull-Passion is the type of problems you are drawn to solve. That way, you are focusing your time and effort on the right things at the right time.

You have strengths that could only have been built by going through hard things. Hard things at work, in life, and in your pursuit of becoming who you are today.

This strength is a gift - not just for you - but for everyone around you.

Our Origin Strength section helps you identify how you lead and are led leveraging this piece of your Purpose Factor®. It informs how you push through setbacks and helps you see the pattern of how you can better lead yourself and those in your sphere of influence.

You have strengths that could only have been built by going through hard things. Hard things at work, in life, and in your pursuit of becoming who you are today.

This strength is a gift - not just for you - but for everyone around you.

Our Origin Strength section helps you identify how you lead and are led leveraging this piece of your Purpose Factor®. It informs how you push through setbacks and helps you see the pattern of how you can better lead yourself and those in your sphere of influence.